This crucial memo to the CEO emphasizes the foundational importance of coupling high performance with unwavering high integrity. It outlines a vision for ethical leadership, ensuring that corporate values guide every strategic decision to foster sustainable success and build robust trust within the organization.
Explore the compelling narrative of how Starbucks fought for its life during a critical period, without compromising its core identity. This inspiring story, as detailed in the 'Onward' book (Spanish Edition), showcases strategic leadership and the unwavering commitment to corporate soul amidst immense business pressures and economic downturns, offering a blueprint for brand survival and renewal.
Explore the crucial role of business ethics and values from individual to corporate and international perspectives. Understand how ethical considerations impact decision-making, corporate responsibility, and global business practices. Learn about frameworks for ethical leadership and navigating complex ethical dilemmas in today's interconnected world. This guide provides insights into building a strong ethical foundation for sustainable business success.