Dataset Browser

This process focuses on designing and effectively conducting a comprehensive customer satisfaction survey. The aim is to gather critical client feedback, understand their experience, and identify key areas for improvement in services or products. This essential step informs strategic decisions, enhances customer retention, and ultimately drives business growth by ensuring a positive customer experience.

Explore the definitive guide to services marketing with the 4th Edition by acclaimed authors Zeithaml, Bitner, and Gremler. This essential textbook provides comprehensive insights into managing customer experiences, service quality, and strategic frameworks crucial for success in today's service-driven economy, making it a vital resource for students and professionals alike.