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Explore the strategic landscape where political strategists adeptly use and sometimes manipulate values, transforming them into calculated 'value games' to influence public discourse, shape perceptions, and ultimately secure political advantage. Understand the intricate interplay of ethics and strategy in modern political campaigns.

Explore the intricate world of political campaign management, delving into the essential strategies, practical tactics, and nuanced art required for successful electoral efforts. This 4th edition, a core text in political communication, offers comprehensive insights into effective campaign planning, making it an invaluable guide for anyone involved in political campaigns.