Lovelock Essential Of Services Marketing
Services MarketingLovelock Services MarketingEssential Services MarketingMarketing ManagementCustomer Service Strategy
Explore the core principles of services marketing with insights from Christopher Lovelock's renowned work. This guide provides an essential overview of key concepts, strategies, and frameworks for effectively managing and marketing services in today's dynamic business environment. Learn how to enhance customer experiences, build strong brand loyalty, and achieve sustainable competitive advantage through a focused approach to services marketing.