ghauri and cateora international marketing second edition
international marketingghauri cateoraglobal marketing strategiesmarketing second editioncross-cultural business
Delve into the complexities of global commerce with 'International Marketing, Second Edition' by Ghauri and Cateora. This comprehensive text provides essential frameworks and real-world insights for navigating diverse international markets, making it an indispensable resource for students and professionals seeking to master global marketing strategies.