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International business encompasses the exchange of goods, services, and capital across national borders, driving economic growth and creating new opportunities in global markets. It involves understanding diverse cultures, legal frameworks, and strategic approaches for success in cross-border operations, from market entry to supply chain management.

International business thrives in a complex environment, constantly facing the intense realities of global competition. Companies must strategically navigate these inherent challenges, from cultural differences to economic fluctuations, to secure a competitive advantage and foster sustainable growth in the worldwide marketplace.