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Explore the profound insights into why some individuals and organizations consistently achieve greatness by choice, even when confronted by pervasive uncertainty, chaos, and the unpredictable nature of luck. This compelling narrative unpacks the crucial strategies and mindset shifts that empower individuals to thrive despite adversity, offering a powerful guide to overcome uncertainty and navigate life's greatest challenges to build lasting success.

Discover the profound insights of "Great By Choice," a seminal work exploring why some individuals and organizations not only survive but truly thrive amidst overwhelming uncertainty, chaos, and the vagaries of luck. This book meticulously dissects the principles and decisions that empower exceptional performance, offering a compelling narrative and actionable strategies for navigating complex environments and making "great choices" to achieve sustained success, regardless of external conditions.