Explore cutting-edge research and insightful articles in the field of business studies, specifically from SSCI indexed international journals. This collection offers critical analysis and scholarly contributions essential for understanding global business trends and academic discourse.
This journal critically examines the landscape of business and industrial marketing, delving into whether contemporary strategies and claims are based on verifiable facts or merely industry hype. It provides an in-depth analysis to distinguish between genuine market reality and fictional perceptions, offering valuable insights for practitioners and academics alike.
Explore the International Journal dedicated to cutting-edge research in Business Science and Applied Management. This esteemed academic publication maintains a significant Impact Factor, highlighting its influence and quality among scholarly works. Discover groundbreaking studies and contribute to advancements in global business practices.