Explore the foundational principles of consumer behavior with Leon Schiffman's acclaimed 7th Edition. This comprehensive textbook offers in-depth insights into consumer decision-making processes, market segmentation, and the psychological factors influencing buying habits, essential for students and professionals in marketing and business.
Explore the foundational principles of consumer behavior with the highly regarded 7th edition by Leon Schiffman. This comprehensive textbook offers deep insights into consumer decision-making processes, market segmentation, and the psychological factors influencing purchasing habits, making it an essential resource for students and marketing professionals seeking to understand target audiences and develop effective strategies.
Discover the core principles of consumer behavior through the authoritative work of Leon Schiffman and Ramesh Kumar. This insightful resource explores the intricate factors influencing purchase decisions, buyer psychology, and effective marketing insights, making it an invaluable guide for understanding market dynamics and crafting successful strategies.
Explore the fundamental principles of consumer behavior with the authoritative 10th edition by Leon G. Schiffman and Leslie Lazar Kanuk. Published by Prentice Hall in 2009, this comprehensive textbook offers essential insights into understanding consumer decisions, perfect for students and professionals in marketing and business.