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This resource provides a collection of application exercises specifically designed for marketing professionals and students within the unique Indian context. It covers practical scenarios and challenges, enabling a deeper understanding of marketing principles through real-world application tailored to the Indian business environment and consumer behavior.

Explore the complex interplay between marketing practices and their profound societal impact through a collection of insightful cases and expert commentaries. This resource examines ethical considerations, social responsibility, and the evolving role of marketing in contemporary society, offering a comprehensive understanding for professionals and academics alike.

Explore the nuances of marketing within the European landscape with this essential casebook. Designed to foster a deep understanding of key marketing concepts, it presents real-world European case studies that illustrate strategic challenges and successful implementations. Perfect for students and professionals seeking practical insights into contemporary European business environments.

Dive into a collection of insightful marketing case studies specifically focused on the Indian context, revealing critical strategies and challenges within this dynamic market. Discover practical lessons on consumer behavior, successful brand building, and effective market penetration, offering valuable Indian marketing insights for professionals and students seeking to understand business growth in India.