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Mass Media Research By Wimmer And Dominick

Mass Media Research By Wimmer And Dominick

Explore the essential principles and methodologies of mass media research through the authoritative work by Wimmer and Dominick. This foundational resource delves into communication research methods, offering comprehensive insights crucial for students and professionals in media studies, communication, and journalism seeking a thorough understanding of empirical media analysis.

Encyclopaedia Of Media Economics Text And Cases

Encyclopaedia Of Media Economics Text And Cases

Dive into the comprehensive world of media economics with this essential reference, offering in-depth text and practical case studies. Explore the financial dynamics, market structures, and strategic challenges facing the media industry, perfect for students, researchers, and professionals seeking a robust understanding of media business models and their economic implications.