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Explore David C. McClelland's groundbreaking work on human motivation, detailing his influential Needs Theory which identifies achievement, affiliation, and power as key drivers. This research provides critical insights into individual behavior, leadership, and organizational effectiveness, explaining what truly motivates people to succeed.

Explore the depths of human motivation with the 6th edition of this insightful work by Robert E. Franken. This comprehensive text delves into various theories and research on what drives human behavior, providing a valuable resource for students and professionals in psychology, education, and related fields. Gain a deeper understanding of the complex factors that influence motivation, from intrinsic needs to external incentives.

Dive into the comprehensive Human Motivation: Franken 5th Edition, a definitive guide to understanding the complex drives behind human behavior. This essential textbook explores key theories, research, and practical applications in motivational psychology, enhanced with exclusive resources potentially available through the Khookieore platform for an enriched learning experience.