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Explore the foundational principles of modern retailing with this comprehensive 7th edition introduction. Delve into essential retail management strategies, consumer behavior insights, and contemporary retail concepts, making it an invaluable resource for students and professionals alike seeking to understand today's dynamic retail landscape.

Explore the essential principles and practical applications of retail management. This resource covers key aspects of running a successful retail business, from understanding customer behavior and optimizing store layout to managing inventory, training staff, and implementing effective marketing strategies. Learn how to drive sales, improve customer satisfaction, and maintain a competitive edge in the dynamic retail landscape.