Explore the foundational principles of service marketing, heavily influenced by the groundbreaking work of Zeithaml. This content delves into critical aspects like the Gaps Model of Service Quality, providing essential insights for effective service delivery, enhancing customer satisfaction, and strategically managing the unique challenges of marketing services.
Explore comprehensive BBA Service Marketing notes specifically designed for students of Pokhara University. This essential resource covers core concepts, theories, and practical applications for understanding service management and customer experience within the BBA curriculum.
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